The way to oversea market of the engineering machinery

With the rapidly changing world economy by the international economic situation, the domestic economy into the new normal. And as China's construction machinery industry basis, has been a four-year downturn. Overcapacity, insufficient market demand persists. In this market environment, "along the way" strategy proposed like a panacea, into the long-sluggish construction machinery industry.
In construction and along the domestic construction, machinery as a necessity in the process of roads, railways, airports and other infrastructure, and become an indispensable machinery. Excavators, loaders, bulldozers and other machinery products are in a big demand and will be the direct beneficiaries of the infrastructure. Engineering machinery industry began to take along all the way to the east, the momentum out to sea. Then, on the way to the sea of mechanical engineering, what are the difficulties and challenges?

On June 18, 2015, Liugong global R & D center was officially inaugurated and National Engineering Research Center for earthmoving machinery listing ceremony was held in Guangxi Liugong. It not only enhances Liugong research and development, but also will become an important milestone in the development history of Liugong. Zengguangan, who isChairman of Liugong, said that in Liugong building and investment will be without any slowdown and hesitation. Because they know that establish R & D center is not only a matter of the future of the core competitiveness of enterprises, but also related to the China's construction machinery industry morale.

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Liugong's initiative is a microcosm of the whole construction machinery. As technology advances and innovative technology industry, there is a a huge progress in product development and manufacturing, from relying on technology imports to absorbed into a completely independent technological innovation, China's manufacturing industry has been rapid growed. Data shows that main share in the major overseas markets continued to rise, such as that the United States imports from China accounting for construction machinery increased from 10.08 percent in 2012 to 12.02 percent and the Asian market grew from 43% to 47% and the African market from 12% to 15%.

Studies have shown that, as in Zoomlion, Sany, XCMG, Liugong who are the construction machinery leader in technology research and development has always maintained the attitude of the times of business, have a good export performance. This is also from the side, excess capacity is relative, continuous technological innovation, to make technology products with core competitiveness, will not excess capacity.

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Monday, 26 February 2024

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